St. Louis, MO — Prudential Financial, Inc. [NYSE:PRU] is inviting individuals, financial professionals and institutions to “Bring Your Challenges” in its new advertising campaign, a multi-year initiative launched the week of May 23. The campaign builds on Prudential’s 135-year history of meeting clients’ financial challenges.
“This is a significant new campaign designed to demonstrate the important leadership role Prudential plays in helping people and organizations tackle their biggest financial challenges,” said Colin McConnell, head of Prudential Advertising, the company’s in-house advertising agency. “’Bring Your Challenges’ will build on the strength of Prudential’s brand and our leadership position in our core businesses through a 360-degree advertising and marketing campaign across traditional and digital media platforms.”
George Bruns, President of Prudential Select Properties said the campaign’s message speaks directly to real estate consumers, who seek guidance as the market and economy stabilize and move forward. “Homeownership remains one of life’s most important decisions and it carries significant weight in people’s sense of security, permanence and financial well-being,” said Bruns. “At Prudential Select Properties we invite consumers to ‘Bring Your Challenges’ and, together, we’ll roll up our sleeves to meet them and create homeownership dreams.”
The campaign debuted with advertisements in The New York Times, The Wall Street Journal, Washington Post, USA Today, The Star-Ledger of Newark, N.J., Barron’s and the Financial Times. It will include television, outdoor, digital, business, general interest and trade advertising. Initial advertising highlights some of the tough challenges the company is already working to address. It also outlines Prudential’s goal to help solve the financial challenges we all face – not in the short term, but for the long-term benefit of clients and communities.
“The campaign represents a significant, long-term investment in our brand and showcases the dynamic company Prudential is today, with considerable talent, thought leadership, innovation and deep capabilities across an array of businesses,” added McConnell.
As part of the campaign, Prudential has created a website (www.prudential.com/bringyourchallenges) featuring short videos of Prudential business leaders and industry thought leaders discussing the pressing financial issues our society faces today. New York-based creative agency Droga5 worked with Prudential’s in-house advertising agency on the development of the campaign.
Prudential Select Properties, formed in 2002, now has 10 offices in the St. Louis Metropolitan area, representing over 600 agents. They are ranked #31 in the Prudential Real Estate Services national network, ranked #3 in the St. Louis Business Journal Book of Lists of Top Real Estate firms, #2 in real estate transactions recorded by the St. Louis Association of Realtors and in the top 20% of real estate firms nationwide. Maryann Vitale, Deb Colburn and Angie Ignatowski share ownership of the company. George Bruns acts as President and Chief Executive Officer. Read more about them at www.DiscoverStL.com