Recently I attended an office event and an agent approached me asking several questions about the upcoming company name and brand change. The agent was running out of her personalized Prudential Select Properties envelopes and was unsure about ordering 2000 more since they will be obsolete in the future. The creative solution she came up with was to make her envelopes in Publisher and print them on her office’s black and white copier.
I love Realtors because they are entrepreneurs, and good entrepreneurs always come up with creative solutions. As to the question of the timing of WHEN the big brand switch will be? The answer is 2013 (autumn of 2013 at the earliest). Prudential Select Properties and other Prudential affiliates are all still waiting on the details of the branding, the colors, the look, the logo, etc. But PSP is ready so as soon as this information becomes available we will be able to jump in with both feet to unleash this great new brand on the world and promote our agents with it.
Some more details will probably be available at this year’s Prudential Sales Convention called Hit Play in exciting Las Vegas. This convention never fails to motivate and empower agents who attend with new ideas and excitement about the industry. Click here to find out more about the 2013 convention.
In the mean time it is business as usual and you can rest assured that PSP has something up our sleeve to promote both the new brand and you when it drops in 2013. If you want to learn more about our future brand, currently you can find information about it at BerkshireHathawayHS.com. And don’t forget to read our previous blog An Exciting New Brand in Real Estate for information about the brand change.
Jana Rice – Prudential Select Properties – Marketing/eBusiness